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Veeva Commercial Summit – June 9-11, 2015 – Philadelphia, PA

Summit is one of the industry's largest events dedicated to commercial cloud solutions for life sciences. Life sciences professionals and Veeva experts gather in Philadelphia to learn, connect, and share valuable insights on industry trends and best practices in the commercial life sciences space. Summit 2015 will include various tracks and workshops on:
Commercial Excellence and Innovation
Data, interactions, and content brought together; transforming how life sciences companies go to market by enabling faster product launches, easier global expansion, and the flexibility and speed to evolve your commercial model
Multichannel Sales and Marketing
Channel enablement and personalized customer interactions using data to improve experience; connecting personal and digital, including digital thought leadership with agencies; connecting multiple channels
Master Data Management
Trends and solutions in master data, software, and stewardship; governance, compliance, and the changing role of data management
Customer Reference Data
Using high-quality data and relationship network to improve targeting; data for compliance
Promotional Content Management
Content creation, review, approval, and distribution across channels; gaining insight from creation to distribution, removing bottlenecks at every stage
Medical Affairs
Collaborating and delivering medical content faster; leveraging a single repository for medical information across channels - call centers, field, web, email; success stories for MSLs
Implementation and Operating Model Best Practices
Product launching best practices; global rollouts and governance; ongoing release management models


Highlights from the 2014 Summit