Integrated and reliable. A complete picture of the KOL.
Developing advocacy among opinion leaders is a valuable and necessary component of success, and it is of growing importance. As the industry changes, medical science liaisons need to become more agile and integrated to build effective and long-lasting relationships with key opinion leaders. Until recently, using an integrated CRM system across all customer facing teams meant that MSLs were force-fit into a generic system. Or, alternatively, were stuck with fledgling CRM capabilities from a KOL data provider. That has changed with Veeva CRM’s capabilities built specifically for MSLs.
With over 40 MSL teams deployed worldwide, Veeva CRM is the only cloud-based solution designed to take MSLs to a new level. A new level of understanding the KOL. A new level of account planning and relationship building. A new level of integration with the rest of the organization. MSLs can finally be enabled by technology – not hindered by it.
“To have our customer interaction objectives aligned to our team’s strategic objectives gives user insight into what matters most of leadership and we can see it via the real-time dashboard in the same fashion as our managers.”
- Jamie Hurst, MSL, AstraZeneca
You choose your data. We’ll help you know your KOLs better.
Veeva CRM can use data from any 3rd party vendor, so you have the freedom to choose the best data source for your needs and never feel “locked into” a single provider. You can even choose a different data vendor for each therapeutic area to leverage each of their strengths. Veeva’s simple and streamlined interface delivers all of the relevant profile information about each KOL and allows MSLs to manage all touchpoints efficiently. So you can finally get a complete picture of each KOL.
Not just an activity tracker.
MSLs can create and track account plans, such as securing a particular KOL as a speaker, right in Veeva CRM. MSLs can also monitor personal goals of KOLs, encouraging a mutually beneficial relationship. For example, if a KOL has indicated an interest in being lead investigator for a clinical trial, it can be recorded in an account plan. The MSL can then help the KOL systematically achieve these goals.
Veeva CRM simplifies even the most complex and time consuming tasks. For example, simple tasks like recording interactions shouldn't be cumbersome – and they’re not with Veeva CRM. Veeva iRep, the seamless integration of Veeva CRM and CLM on the iPad, not only makes for more effective interactions, but also saves the MSL time by automatically capturing meeting insights during the discussion.
Role-based collaboration.
Because KOL management capabilities are built into Veeva CRM, the right users can have access to the right data in real-time. MSLs can have visibility into medical inquiries being captured by the field. Field managers can have visibility for better coaching conversations. KOL reimbursements can be tracked effortlessly. This results in a single, consistent view of the customer.
Stay ahead without the extra fees.
Doing more with less usually means IT gets squeezed and is forced to spend valuable technology resources just to “keep the lights on.” Because Veeva CRM is delivered in the cloud, many traditional IT tasks are no longer needed. No servers, no database tuning and no performance monitoring. It’s all done for you. So you are free to reallocate precious IT resources to projects that deliver real business value and innovation.
Because Veeva CRM is a true multitenant cloud-based solution we are able to continuously evolve our solution. And we do. Veeva believes in rapid innovation cycles and, therefore, delivers new releases multiple times per year. So each customer has access to a steady flow of “automatic innovation,” an asset that appreciates over time.
