VBioPharma KOL Edition is the most flexible and cost effective solution for creating and managing relationships with KOLs. It is also the only KOL management system that is fully integrated with primary care, specialty care, and managed markets sales and marketing teams.
VBioPharma KOL Edition provides full functionality for:
- KOL PROFILING
- SPHERE OF INFLUENCE MAPPING
- CLOSED LOOP ACCOUNT PLANNING
- INTERACTION EXECUTION
- EVENT MANAGEMENT
- ANALYTICS AND REPORTING
- EXPERIMENTATION
KOL PROFILING
VBioPharma KOL Edition presents detailed KOL profiles, including demographics and professional information, publications, clinical trials, and speaker evaluations. Flexible metrics enable scientific liaisons to easily rate the KOL on multiple dimensions, including presentation skills, investigator readiness, and overall influence levels by product.
SPHERE OF INFLUENCE MAPPING
VBioPharma KOL Edition includes a breakthrough sphere of influence that visually presents each KOL’s affiliations. Affiliations include both physician-to-physician and physician-to-account to represent not only the influence network among other physicians, but also key board memberships and chairperson roles. In addition, it takes only a few clicks to quickly add and edit affiliations through an intuitive drag-and-drop interface.
CLOSED LOOP ACCOUNT PLANNING
VBioPharma KOL Edition delivers comprehensive account planning functionality at the KOL level. Starting with product plans and best practice templates developed by brand and operations teams, scientific liaisons can develop account plans that are consistent with corporate objectives and easy to aggregate for reporting purposes. Examples of best practice templates include a multi-step process to utilize when improving a KOL’s presentation skills or the steps to take in order to change a KOL’s opinion on a specific topic.
INTERACTION EXECUTION
VBioPharma KOL Edition gives customers the ability to easily set up detailed interaction briefs to record all relevant KOL management activities with just a few mouse clicks. Tight integration with the account planning functionality pre-populates key fields to save time and ensure consistency for aggregation and reporting. Expense capture is an integrated part of the interaction execution capabilities of the system to enable accurate and complete state spend calculations.
EVENT MANAGEMENT
VBioPharma KOL Edition gives users the tools required to easily plan, execute, and record KOL events, ranging from dinner meetings to attendance at major industry events.
ANALYTICS AND REPORTING
VBioPharma KOL Edition provides medical scientific liaisons, their managers, and company executives with the reporting capabilities needed to provide insight into field activities and status. The ability to slice and dice activity data in multiple ways, including by account plan, type, status, employee, etc., provides management with the information required to identify and reinforce best practices.
EXPERIMENTATION
As the industry experiments with new sales and marketing models, having a flexible platform has become more important than ever. The SaaS model of solution delivery enables this experimentation through the ability to quickly and easily configure new user types and functionality while cost-effectively deploying them to small teams within the organization. The only way to measure the impact of these experiments accurately is to execute them in an integrated fashion, and that is now possible with VBioPharma.
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 | Product Brief: VBioPharma KOL Edition |
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 | Article: Resurrecting Overlooked Commercial Channels |
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 | White Paper: Getting SaaSy in Pharma |
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