VBioPharma Managed Markets Edition is the only SaaS CRM solution built specifically for pharmaceutical managed markets teams. It combines contact and account management, tailored activity management, integrated business planning, visual formulary management, and analytics, and can be run as both an online and offline application.
VBioPharma Managed Markets Edition provides full functionality for:
- CONTACT AND ACCOUNT MANAGEMENT
- CLOSED LOOP ACCOUNT PLANNING
- MEETING BRIEFS
- FORMULARY MANAGEMENT REPORTING
- ANALYTICS AND REPORTING
- EXPERIMENTATION
CONTACT AND ACCOUNT MANAGEMENT
VBioPharma Managed Markets Edition presents detailed payer profiles, including financial and network metrics, demographics, and a visual sphere of influence to represent all the key contacts at each account. Flexible metrics enable account executives to easily rate the formulary status, policies, and procedures at the product level.
CLOSED LOOP ACCOUNT PLANNING
VBioPharma Managed Markets Edition delivers comprehensive account planning and execution functionality at the account level. Starting with product plans developed by marketing teams, account executives can develop business plans that are consistent with corporate objectives and easy to aggregate for reporting purposes.
MEETING BRIEFS
BioPharma Managed Markets Edition gives customers the ability to easily set up detailed meeting briefs to record all relevant activities with just a few mouse clicks. Tight integration with the business planning functionality pre-populates key fields to save time and ensure consistency for aggregation and reporting.
FORMULARY MANAGEMENT
Customers can load and maintain formulary data from any leading data provider and from internal sources. Unique formulary viewing controls at the account level make it easy to gather account intelligence at a glance.
ANALYTICS AND REPORTING
VBioPharma Managed Markets Edition provides regional and national account executives, their managers, and company executives with the reporting capabilities needed to provide insight into field activities and status. The ability to slice and dice activity data in multiple ways, including by business plan, type, status, employee, etc., provides management with the information required to identify and reinforce best practices.
EXPERIMENTATION
As the industry experiments with new sales and marketing models, having a flexible platform has become more important than ever. The SaaS model of solution delivery enables this experimentation through the ability to quickly and easily configure new user types and functionality while cost-effectively deploying them to small teams within the organization. The only way to measure the impact of these experiments accurately is to execute them in an integrated fashion, and that is now possible with VBioPharma.
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 | Product Brief: VBioPharma Managed Markets Edition |
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 | Video: Zero to SFA in 30 Days or Less |
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 | Success Story: Prostrakan |
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| Success Story: Publicis Managed Markets |
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 | Article: The Sales Force of the Future |
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 | White Paper: Managed Care: No Longer the Overlooked Stepchild of Pharma |
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