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VBioPharma Primary Care Edition is the only Pharma CRM solution for managing primary care sales forces that truly delivers on promises of flexibility, ease of use and lower total costs. It is a powerful tool that combines detailed physician and account management, call planning and scheduling, samples management, and fast call reporting with visual intelligence to provide users with the most intuitive CRM solution on the market. Integrated mobile and analytics applications are also available to enable the system to be run both online and offline. And all of this comes in the industry's first and only pre-validated solution.

VBioPharma Primary Care Edition provides full functionality for:

• PHYSICIAN AND ACCOUNT PROFILING
• SPHERE OF INFLUENCE MAPPING
• CALL SCHEDULING AND ROUTE MANAGEMENT
• CALL REPORTING
• MOBILE CALL REPORTING
• SAMPLES MANAGEMENT
• EXPERIMENTATION
• PRE-VALIDATION

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PHYSICIAN AND ACCOUNT PROFILING
VBioPharma Primary Care Edition presents detailed physician and account profiles – including full demographics, license information, multiple addresses, key indicators, and rankings – for all types of physicians, group practices, clinics, hospitals, departments, pharmacies, and LTC facilities. For customers who have already implemented a Customer Master, VBioPharma can be easily integrated, taking into account the specific data stewardship rules already in place. For companies with new sales forces, demographic and professional information can be pre-populated in the system from leading data providers and kept up to date using web services.

SPHERE OF INFLUENCE MAPPING
VBioPharma Primary Care Edition includes a breakthrough sphere of influence that visually presents each physician’s and account’s affiliations. Affiliations include physician-to-physician, physician-to-account, and account-to-account and include specific roles and comments for each. In addition, it takes only a few clicks to quickly add and edit affiliations through an intuitive drag-and-drop interface.

CALL SCHEDULING AND ROUTE MANAGEMENT
The product leverages the best times at the physician level to make it easy to schedule calls in bulk. Reps can then easily optimize the calls to create ideal routes through tight integration with Google Maps. Once the routes are optimized, they can be easily copied and reapplied to the Calendar at a later date.

CALL REPORTING
VBioPharma Primary Care Edition gives primary care reps the call reporting speed that has been missing for so long in the industry. Using just a few clicks, reps can easily record the details of an interaction, including products detailed, key messages, physician reactions, samples dropped, follow up items, and expenses. The call reporting is also flexible enough to have different layouts and functionality for each sales team, helping to ensure ease of use and high levels of adoption.

MOBILE CALL REPORTING
VMobile is the fastest and easiest-to-use mobile call reporting application on the market today. After quickly reviewing each physician’s profile, reps can easily create and record the details of each call, including products detailed, key messages, physician reactions, samples dropped, and signature capture.

SAMPLES MANAGEMENT
The samples management functionality in VBioPharma Primary Care Edition includes all rep-level samples transactions, including shipment receipts, transfers, returns, disbursements, inventory counts, and adjustments. Tight integration with the samples administration application of choice provides for a complete PDMA-compliant solution.

EXPERIMENTATION
As the industry experiments with new sales and marketing models, having a flexible platform has become more important than ever. The SaaS model of solution delivery enables this experimentation through the ability to quickly and easily configure new user types and functionality while cost-effectively deploying them to small teams within the organization. The only way to measure the impact of these experiments accurately is to execute them in an integrated fashion, and that is now possible with VBioPharma.

PRE-VALIDATION
Veeva Systems hired industry expert, CSSC Incorporated, to fully validate the call reporting and sampling system, including VMobile. With the completion and full documentation of all IQ and OQ tests, our customers will save 80% of their system validation costs while eliminating the project time normally required for this part of the implementation. In addition, all future versions of VBioPharma will be validated by CSSC, ensuring ongoing compliance for all Veeva customers.

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