VBioPharma Specialty Care Edition is the only Pharma CRM solution developed specifically for managing specialty sales forces. VBioPharma Specialty Care Edition combines detailed account management, call planning and scheduling, and flexible call reporting with visual intelligence to provide users with the most intuitive CRM solution on the market. Integrated mobile and analytics applications are also available to enable the system to be run both online and offline.
VBioPharma Specialty Care Edition provides full functionality for:
- ACCOUNT PROFILING
- SPHERE OF INFLUENCE MAPPING
- CALL SCHEDULING AND ROUTE MANAGEMENT
- FLEXIBLE CALL REPORTING
- CLOSED LOOP ACCOUNT PLANNING
- EXPERIMENTATION
ACCOUNT PROFILING
VBioPharma Specialty Care Edition presents detailed account profiles – including full demographics, license information, multiple addresses, key indicators, and rankings – for physicians, group practices, clinics, hospitals, departments, pharmacies, and LTC facilities. Demographic and professional information can be pre-populated in the system from leading data providers and kept up to date with no manual intervention using web services. For those customers who have already implemented a Customer Master, VBioPharma can be easily integrated, taking into account the specific data stewardship rules already in place.
SPHERE OF INFLUENCE MAPPING
VBioPharma Specialty Care Edition includes a breakthrough sphere of influence that visually presents each account’s affiliations. Affiliations include physician-to-physician, physician-to-account, and account-to-account and include specific roles and comments for each. In addition, it takes only a few clicks to quickly add and edit affiliations through an intuitive drag-and-drop interface.
CALL SCHEDULING AND ROUTE MANAGEMENT
The product leverages the best times at the account level to make it easy to schedule calls in bulk. Reps can then easily optimize the calls to create ideal routes through tight integration with Google Maps. Once the routes are optimized, they can be easily copied and reapplied to the Calendar at a later date.
FLEXIBLE CALL REPORTING
VBioPharma Specialty Care Edition gives specialty reps the call reporting functionality that has been missing for so long in the industry. Using just a few clicks, reps can easily record the details of an interaction, including products detailed, key messages, physician reactions, follow up items, and expenses. The call reporting is also flexible enough to have different layouts and functionality for each sales team, helping to ensure ease of use and high levels of adoption.
CLOSED LOOP ACCOUNT PLANNING
VBioPharma Specialty Care Edition delivers comprehensive account planning functionality at the account level. Starting with strategic product plans developed by brand marketing teams, reps can develop account plans that are consistent with corporate objectives and easy to aggregate for reporting purposes.
EXPERIMENTATION
As the industry experiments with new sales and marketing models, having a flexible platform has become more important than ever. The SaaS model of solution delivery enables this experimentation through the ability to quickly and easily configure new user types and functionality while cost-effectively deploying them to small teams within the organization. The only way to measure the impact of these experiments accurately is to execute them in an integrated fashion, and that is now possible with VBioPharma.
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 | Product Brief: VBioPharma Specialty Care Edition |
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 | Video: Zero to SFA in 30 Days or Less |
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 | Success Story: Millennium Pharmaceuticals |
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