Every pharmaceutical and biotechnology company needs to gain insight from their CRM data and efforts to identify best practices, understand market trends, and best manage their resources. In the past, each company had to build their own custom data mart to house all syndicated and call activity data and then license a business intelligence (BI) tool to create the necessary reports. While many of these efforts worked for headquarters users, they were often not readily adopted by field users due to a lack of simplicity and usability.
PRODUCT
VInsights™ is a multi-tenant data mart that houses Rx, sales, and call activity data and provides field management, home office, and end users with the reports they need to gain insight and make better decisions. The reports all provide simple drop downs to enable slicing and dicing through multiple levels of the hierarchy, multiple markets/products, payers, and data types (NRx, TRx, dollars, units, etc...).
VInsights delivers the following pre-built reports that can be added to any VBioPharma Dashboard:
- Rx and Sales Trends
- Market Share Trends
- Top 5 Payers
- Top 5 Payers By Product
- Rx and Sales Growth By Product
- Average Rx and Sales By Product
SUPPORT
VInsights is delivered as a Software-as-a-Service (SaaS) application from Veeva Systems. Like other mature SaaS applications, VInsights requires no ongoing maintenance from the IT organization. The data mart is automatically refreshed every day and night with no involvement by the customer. New syndicated data files are uploaded as needed through the VInsights Admin Console.
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Podcast: The Future of Pharma CRM |
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 | Success Story: Millennium Pharmaceuticals |
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 | Video: Zero to SFA in 30 Days or Less |
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 | Article: The Sales Force Software Shift |
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 | White Paper: Getting Sassy in Pharma |
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 | Product Brief: VBioPharma Specialty Care Edition |